JSAE 70th Anniversary Special Lectures

Changing Society, Changing Technology, Changing Cars

Automotive engineering has achieved repeated technological innovations that have spread and been refined to provide an inexpensive and convenient means of transportation and contribute to the development of society. This year marks 70 years since the establishment of the Society of Automotive Engineers of Japan. The automobile is evolving in a new direction that is not a mere extension of its past. How will it collaborate with society and continue to progress in years to come? The new applications, potential, and roles of cars will be the subject of easy-to-understand presentations by specialists in those areas.


Number of seats: approximately 300 (includes both advance and on-the-day registration) Auditorium: includes both seats with and without desks

Venue: Presentations F201 and F202, Annex Hall, 2nd floor

Wednesday, May 24, 10:30 – 11:30

Thinking about Car’s Whereabouts

Makoto Tsukai,
Graduate School of Engineering, Hiroshima University

While the automobile is essential to our daily lives, the declining birth rate and aging of the population, as well as computerization, is changing how cars and people, as well as cars and communities, interact. This presentation looks at the role of cars in society in terms of comings and goings between Tokyo and local cities, as well as local cities and semi-mountainous areas.


Wednesday, May 24, 13:00 – 14:00

Impacts of Automotive Vehicle on our Society in the
Context of Sustainable City and Transport Development

Katsutoshi Ohta, Professor Emeritus
The University of Tokyo

Automated driving represents “auto sapiens”, thinking automobiles that learn and evolve. It will offer new mobility to more people, reduce time and space restrictions and profoundly change not only road traffic, but our day-to-day lives and the economics of society, which is precisely why its intelligent application and growth is being studied while it is in the design stage.


Thursday, May 25, 10:30 – 11:30

Trends in Next-Generation Automotive Technologies Promoted
by IT Corporations Interpreted through Patent Analysis

Kenichi Nakajima, Director
Director,Analytics & Technology Consulting Group, Landon IP GK

What actions are IT corporations taking as new players entering the automotive industry, where fusion with software technology is accelerating? This presentation interprets patent information to identify the trends at various corporations.


Thursday, May 25, 13:00 – 14:00

Future, Role and Potential of Automated Drivingin in
Transportation Services

Tsutomu Araki, Senior Executive Director
Yamato Group Research Institute

What is the role and potential of transportation services in automated driving in the context of a growing need for greater convenience and a freer lifestyle? The presentation also takes a look at future issues for the transportation industry.


Friday, May 26, 10:30 – 11:30

Cars, People, Communities, and Monozukuri

Kota Nezu, Creative Director
rimOnO Corporation

What is the situation currently faced by the automotive industry? How can the automobile itself respond to increasingly serious traffic and urban problems? Based on various experiences in mobility-related development, this presentation takes a new look at the fundamental appeal of automobiles and considers what only they can achieve.


Friday, May 26, 13:00 – 14:00

The Commoditization of Cars and the Road Ahead
for Automakers

Hiroto Suzuki, Partner
Arthur D. Little Japan, Inc.

As automobiles themselves, as well as the way they are made and used are changing, this presentation examines how their value, as perceived by buyers and society, should be redefined so that automakers can avoid having automobiles, and their own business, turn into commodities.